History
Founded in Zhuhai in 2006 — clutches, tractor parts and a growing brand network.
Seroc Auto Parts Co., Ltd (珠海卓鹏汽车配件有限公司) was founded in Zhuhai in 2006. SEROC is the company’s trading brand, not a separate legal name.
For more than twenty years we have focused on the research, production and sale of clutches and tractor parts. Products are sold in more than twenty countries; by 2024 that footprint had grown further through brand agents.
Timeline
2006
The company is established in Zhuhai and enters the auto-parts business.
2010
A joint-venture clutch factory is set up to strengthen in-house production.
2016
Alongside the SEROC brand we launch AAGFO and CNF AGRICULTURE, and move faster into multi-brand operations.
2022
Our own warehouse opens, with a catalogue of more than 50,000 SKUs.
2024
Brand agents are established in 11 countries. Products reach more than 40 countries, and the brand continues to grow.
Where we work from
The 4 Floor, No.1149 Mingzhunan Road, Qianshan, Zhuhai, Guangdong Province, China. Sales: 0086-756-2156018 / 0086-756-2156019 · sales@seroc.cn.