Strategy
Focus on clutches, tractor parts and construction machinery parts — catalogue plus quotation-based supply.
SEROC’s public site is a catalogue and a way to start a sales conversation. Commercial fulfilment stays on quotation.
Core categories
- Clutches
- Tractor parts
- Construction machinery parts
What we are working on
Markets
Deepen core markets in Southeast Asia, the Middle East and Africa; develop new customers in Europe and South America; attend international trade shows to raise brand awareness.
Products
Deepen the range for existing tractor brands, develop by model, and keep adding part numbers for more end-use needs.
Service
Use our own warehouse to shorten lead times; strengthen pre-sale technical support and after-sales quality follow-up.